#ForceofNature.
I think this is an interesting campaign/program from REI. Getting more people outdoors is a good thing. Solving issues so women can enjoy the outdoors more, e.g., better gear designed specifically for women is a great idea.
http://blog.rei.com/news/force-of-nature-lets-level-the-playing-field/
April 30, 2017
good fitting gear would be awesome. Fred can get a nice weather proof hoodie from Lululemon and I can’t. He could get nice t-shirts while I had form fitting (but not my form) tanks tops. then there’s shoes and just general ergonomic fails.
April 30, 2017
Cass Morrison, I think you might enjoy some of the blog posts there. In the printed version, sent to REI Co-op members, there’s an article from Susan Viscon, REI Co-op senior vice president of merchandising and an article from the creators of the REI Flashpack-45, a pack designed by women, for women. There’s also an article about Tina Kutschki, engineer for Ghost bikes.
April 30, 2017
I’ll have to take a look:)